Clean Marine is an initiative
developed by KESAB (Keep South
Australia Beautiful) to educate
fishermen about the harm litter can
cause to a marine environment.
The project required an identity which
clearly represented the project’s aims.
A number of symbols were also
developed to bridge any cultural
or lingual barriers.
The main applications included signs
to be installed along the coastline,
fact sheets, stickers, folders, brochures
and stationery items. Due to its success
in SA, the program has since been
implemented by KESAB in other states.