ZEN HOME ENERGY SYSTEMS

Toolbox Graphic Design were engaged
by ZEN CEO Richard Turner when the
company had only two partners and no
employees. Incorporating an existing
identity, we were initially asked to deliver
a website, this developed into an overall
brand look and feel, from imagery to
every level of brand communications.
The applications range from website
to corporate brochures, campaign
development across TV, press and
radio, through to retail graphics
and store fitouts across Australia.

www.zenhomeenergy.com.au

GREAT DAY FOR SOLAR CAMPAIGN
Toolbox have recently created a
new campaign for ZEN including
a series of TV and cinema commercials,
billboards, online and Point of Sale
promotion. The concept aims to connect
with those people who have thought
about solar but not yet had a chance to
act on the purchase. We use the fact
that every time the sun is shining, they
are getting mad about the money they
are missing out on. It's a fresh take on
what is essentially a very positive
message. Other elements connect to
this and support the "Great day"
message in outdoor etc.
See more at: www.zenhomeenergy.com.au

www.solarcouncils.com.au

ENVIRONMENTAL

Toolbox have designed and implemented
ZEN’s retail stores throughout Australia.
The scope of these projects include
design of the store interior and exterior
graphics, engagement of interior design,
furniture specification, shopfitting and
project management of trades and
suppliers.

“We have been blown away by the
response to the ZEN retail stores from
the public. The experience is exactly the
feel we wanted to deliver for prospective
clients. Toolbox have once again
positioned ZEN as the brand to aspire
to in the renewable energy market.”
RICHARD TURNER - ZEN CEO