ADELAIDE. DESIGNED FOR LIFE.

With so much to offer and potential for growth, City of Adelaide approached Toolbox to create a show-stopping Brand Book highlighting the ‘Adelaide. Designed for Life.’ brand position to key stakeholders, locally and interstate.

Utilising striking images of one of the world’s most liveable cities and a brand strategy framework developed by Branded Culture, Toolbox delivered a short run of beautifully printed documents, with bold contrasts, surprising layouts and specialty stock with stitched binding reflecting the ‘crafted’ nature of our city. The large format, tactile production treatment and strong imagery helps to engage an audience that can attract events, tourists, students and economic development to our city, which even in our ‘new normal’ is one of the safest, most bankable commodities in the world.