BOOTLEG COFFEE CO

BRANDING / SIGNAGE / APPLICATIONS

Coffee beans and a coffee grinder with the logo of Bottlecap Coffee Co, established in 2020, on a black background.
Outdoor sidewalk cafe sign with slogans about coffee, featuring pointing hand graphics and branding for Bootleg Coffee Co, outside a coffee shop.
Interior view of a modern coffee shop with a wooden counter, coffee grinders, and shelves stocked with coffee bags and jars, hanging pendant lights, and a large clock on the ceiling.
A modern coffee vending machine with the sign 'Bootleg Coffee Co' and a logo with a wave symbol, placed on a counter with cups on top, in a coffee shop setting.

Bootleg Coffee is located in the front and centre of Prohibition's Liquor Co's Gilbert Street distillery. Being right next door, it was imperative Toolbox designed an identity which maintained perfect consistency with existing Prohibition branding and vernacular. The final identity was applied to all aspects of the brand: packaging, signage, uniforms – even a laser cut espresso machine guards – and introduces a more playful angle to the Gilbert Street trio of brands.