FOX CREEK BIKE PARK

BRANDING / PLACEMAKING / SIGNAGE

A logo for Fox Creek Bike Park featuring a stylized fox face with orange, black, and white colors, and a circular background with green and black elements. The text reads 'Fox Creek Bike Park' in a circular arrangement around the fox face.
A modern sculpture with intertwined, red, abstract shapes built from metal stands outdoors against a backdrop of trees, hills, and blue sky with scattered clouds. A red mountain bike leans against the sculpture.
Close-up of a white coffee mug with black handle and orange rim, labeled with the words 'YAPPY CREEK' and a graphic of a fish.
Black hoodie with orange text and logo that says "Fox Creek Bike Park" on it, lying on green mossy ground with small plants.
Brand identity guidelines and visual assets for Fox Creek Bike Park, including logos, color palettes, typography, and promotional items.

Forestry SA’s Fox Creek has been a premiere trail riding destination in South Australia and is a mecca for mountain bike riders. The location underwent a long-term redevelopment plan, as a result of devastating bushfires, and also to further support multi-use forestry in the state.

Toolbox was approached to craft a new brand identity based on the results from a community run competition, where young school student Molly Playford provided the inspiration for our final logo design. The final design features a simplified fox head shape incorporating the trail and the rolling hills of the location. It was rolled out across entrance and way-finding signage, an updated website and print materials. It provides a clear and consistent identity for a place that lives in the hearts and minds of all who seek adventure in our great outdoors.