MG LIFE

PACKAGING / WEBSITE / ART DIRECTION

A brown glass spray bottle labeled 'MgLIFE Organic Magnesium Oil' with a black spray nozzle and clear plastic cap, containing 250ml of magnesium oil.
A brown plastic bottle with a black cap labeled 'MgLIFE Organic Magnesium Oil' and a light blue and white label indicating a 1-liter size.
A 125 ml brown glass bottle of organic magnesium oil with a pump dispenser.
Bathroom with bottles of organic magnesium oil, bath brush, towels, and a bathtub with a towel, in a modern setting.
Top-down view of a flat surface with bottles of magnesium oil, small bowls of powder, measuring spoons, a wooden lid, a sprig of greenery, and a large bowl of pink Himalayan salt.
Multiple electronic devices displaying a website for MgLIFE, promoting organic magnesium oil, with images of a bottle, lavender, cotton pads, a brush, and running shoes on wooden surfaces.

At Toolbox we love creating a new product or brand for market, especially when we believe in the brand and the people who are working hard to create it. MgLIFE was the personification of this, a family owned business, taking a pure, organic product with significant health benefits and seeking to enter the market with brand and shelf presence from day one.

Toolbox created a simple, elegant brand with distinctive packaging to stand apart in a relatively unsophisticated market. We also created a suite of brand images and website, which convey the feel of the brand and the many applications of the product throughout our daily lives.