PROHIBITION LIQUOR CO.

BRANDING AND LABEL DESIGN

IN 2015 Toolbox set about creating a new brand for the emerging Australian craft gin market, with the goal of differentiating from anything else on the shelves. The goal was to create an Australian ultra-premium gin, which had never existed - reinforcing premium price tier, exceptional quality product, with iconic shelf appeal. Naming and identity were crucial, along with bottle selection and label design which would offer cut-through on busy bar shelves, whilst being memorable and creating a unique brand story.

DISTILLERY AND TASTING ROOM

The Prohibition Liquor Co Distillery Tasting Room, opened in December 2017, embodies a unique brand experience for casual guests and Prohibition fans to enjoy alike. Every detail reinforces the quality of the product, from signage, menus and postcards to custom decor and sculptural copper “bathtub” artwork. With educational masterclasses and Adelaide CBD’s only operational still, the Tasting Room encourages a new level of brand engagement whilst reinforcing the product’s position as a distinctive, high-quality spirit brand.

A crowded indoor bar or restaurant with people socializing. The ceiling has industrial decor with exposed pipes and hanging lights. A large black sign with white text reads 'LIQUOR CO PROHIBITION EST. 201' mounted on the ceiling. Shelves behind the bar display bottles and plants.
A wooden surface with a printed logo that reads 'Liquor Co. Prohibition Est. 2015' and features a silhouette of a whiskey bottle.
Nighttime street view of a storefront with large glass windows and a sign that reads 'Prohibition'. The interior is illuminated, revealing shelves and a bar area. In front, there is a parking lot with a few parked cars, and some outdoor seating with umbrellas. A tall streetlight is visible on the right side of the image.

NEW PACKAGING DESIGN

After more than 5 years using an off-the-shelf bottle design, and with the growing need for more sustainable glass packaging, Toolbox led a redesign of Prohibition Liquor Co’s new, custom bottle.

Working with French glass specialists Saverglass, Toolbox created a distinctive, bespoke silhouette inspired by Art Deco elegance, improving shelf presence, usability, and brand ownership through a proprietry design. The new design is also 24% lighter, reducing material use, production energy, and transport emissions, delivering a more sustainable solution. Toolbox also helped secure carbon offsets, with environmental projects to achieve 100% carbon neutral.

The slimmer form introduced a smaller label face, requiring us to carefully evolve the much-loved label design, refining hierarchy, typography, and graphic elements to maintain clarity and impact within tighter constraints across the range.

This redesign was recently recognised as among the best in the world with a Gold Medal at the 2026 London World Gin Awards.

Render & animation by SIDEPEACE Agency

COLLABORATIONS AND LIMITED RELEASES

We enjoyed the challenge of consistently designing bottles for collaborations between PLC and companies and events such as the Adelaide Crows and Adelaide Festival, as well as limited release bottles including their Christmas release and small batch Whisky.

A decorative Christmas-themed display featuring a white bottle labeled 'Christmas Prohibition Gin' surrounded by silver tinsel and silver beads, with a blurred background of festive lights.
A clear glass bottle of Prohibition Gin with a wooden cap, featuring orange and black labels, and a dark background with diagonal stripes and text celebrating the 10-year anniversary of the prohibition law.
A bottle of whiskey displayed on a platform with a dark background and warm lighting.
A bottle of prohibition gin with a black and red label, wooden cap, and bold text, set against a dark background.
A close-up of an orange football with black text and a kangaroo logo, positioned next to two bottles of Adelaide Crows themed gin on a grassy field with blurred stadium background.
A bottle of gin with colorful swirling design on the label, set against a vibrant rainbow-colored background.
A black bottle of Prohibition Gin with gold label branding, surrounded by swirling blue and white smoke, against a black background.
A bottle of pink gin called 'Prohibition' surrounded by pink and red flowers and pomegranates on a pink background.
A clear glass bottle labeled 'Prohibition Gin' with black liquid overflowing from the top, against a blurred background of warm-colored lights.

CSF CAPITAL RAISE

Toolbox designed and produced all graphics and supporting documents for Prohibition Liquor’s Capital Raise, translating complex financial and strategic information into a clear, engaging visual narrative.

To learn more about our project with Prohibition and other brands undertaking crowd-sourced funding, CLICK HERE.

An iPhone displaying a crowdfunding app for a capital raise, showing $2.69 million raised from 1,183 investors.
A laptop screen displaying a timeline of business milestones from 2015 to 2019, including events like the creation of a brand, awards, and opening of venues, with some images of bottles, urban nightlife, and interior spaces.