PROHIBITION LIQUOR CO CANS

PACKAGING / CAMPAIGNS / ART DIRECTION

A can of Finger Liquor Co. vodka and soda on a bright green surface surrounded by sliced watermelon, lime, and small green limes, with green and yellow flavored gummy candies.

Black cans labeled 'Prohibition Gin' and 'Prohibition' in white text, with a minimalist design, placed on a reflective black surface against a dark background.

Three cans of flavored soda held up in the air against a bright blue sky with a few white clouds, each with colorful labels and hands with painted nails.

Cans of peach nectar drink surrounded by whole and sliced peaches and green leaves on a red background.

Pink gnome-shaped bottle next to a pink and white striped picnic basket filled with pink cans of gin and tonic, on a green artificial grass surface with scattered pink rubber balls.

Three cans of flavored soda drinks floating in a swimming pool with clear water and bright sunlight reflections.

Ready-to-Drink Canned products are a highly competitive spirit category - particularly in the FMCG Liquor store environment. Toolbox have created multiple iterations of Prohibition Liquor Co RTDs for different segments of the market, from the elevated Premix G&T consumer to the younger Seltzer-style drinker. Both ranges have been highly successful with national reach and cut-through shelf appeal on shelf and in crucial social media contexts.