RUBBER SIDE DOWN

BRANDING / MERCHANDISE / APPLICATIONS

A person mountain biking through a forested trail with tall trees in the background, wearing a helmet and goggles, with the logo and text "Rubber Side Down" superimposed in the foreground.
Two black T-shirts hanging on a rack, one with a red logo and the other with white text that reads "RUBBER SIDE DOWN!"; a folded black hoodie lying on dirt ground, with a logo and text that says "RUBBER SIDE DOWN!".
Business card, cap, and square with a logo for Rubber Side Down, a company specializing in managing partners for rubber-related products. The logo features a white circle with a diagonal line inside, on a red background.
Front and rear view of a black Nissan Navara pickup truck with red and white branding and markings.

In the world of mountain biking, it’s a fine line between riding hard and hitting the ground hard. Staying upright is what our client calls ‘Rubber Side Down’.

We worked with Rubber Side Down to develop a distinctive identity, a suite of activewear, various corporate collateral and website. Our brand solution takes inspiration from the tread of bike tyres (reflected in the block typography), the spin of wheels, and the terrain of the globe. We then applied the brand to a fashion/activewear range able to stand the test of rugged terrain and muddy dirt tracks. In an industry with very few locally designed options, Rubber Side Down have hit the ground running with their commitment to sustainable, ethically-sourced and environmentally responsible options.