SIPHON SPIRITS

BRANDING / PACKAGING / DIGITAL / APPLICATIONS

Close-up of a textured paper with printed and drawn elements, including a cartoonish snake illustration and text, with part of an object or hand holding the paper visible at the top.
A bottle of coconut liqueur labeled 'Siphon Spirits,' and a cocktail glass with a clear drink and a lemon twist garnish, on a dark textured surface against a dark blue background.
Two people holding cocktails, one in a red glass and one in a clear glass, against a dark background. One person is wearing a denim jacket.
View of several bottles of beer inside a refrigerator or cooler, with some condensation and ice around them.

An affordable bartender-centric product to be sold direct to bars and restaurants, Toolbox created the brand Siphon Spirits as a take on siphoning high-quality alcohol and selling it at a reduced price. Rather than playing in the luxury market, Siphon stays in its lane, with everything from label costs to bottle shape taken into account, maximising cost-saving measures where possible.

The label is almost entirely hand-drawn, including an illustrated snake motif forming an 'S' wrapped around a barrel as a symbol of drawing out liquid from a vessel. A subtle gloss high-build rose overprints each label and is used throughout branding collateral - a nod to the term 'Sub Rosa', meaning kept strictly confidential and not disclosed to the public - fitting for the trade-focussed brand.