SIPHON SPIRITS

BRANDING / PACKAGING / APPLICATIONS

A bottle of coconut liqueur labeled 'Siphon Spirits,' and a cocktail glass with a clear drink and a lemon twist garnish, on a dark textured surface against a dark blue background.
Close-up of a textured paper with printed and drawn elements, including a cartoonish snake illustration and text, with part of an object or hand holding the paper visible at the top.
Close-up of a black textured surface with white stencil-style text reading 'SHOULD R' and a coiled snake illustration, along with additional text '+ SPIRITS & LIQUORS +' and 'HOUSE STYLE AUS'.
Two people holding cocktails, one in a red glass and one in a clear glass, against a dark background. One person is wearing a denim jacket.
Close-up of a coiled black and white snake with a patterned body, resting on a textured surface, in black and white.
Six bottles of craft spirits with colorful labels, including gin, vodka, coffee liquor, hazelnut macadamia liqueur, coconut liqueur, and blood orange cello, all with cork stoppers, on a reflective surface.
Several black coasters with white text for a bar named Spirit Hons, a menu or promotional material for house spirits and liquors, is laid out on a table. Three cocktail glasses with different drinks are also present; one with a creamy drink garnished with a strip of bacon, a frothy white beverage in a coupe glass, and a red-pink cocktail in a wine glass.
View of several bottles of beer inside a refrigerator or cooler, with some condensation and ice around them.

An affordable bartender-centric product to be sold direct to bars and restaurants, Toolbox created the brand Siphon Spirits as a take on siphoning high-quality alcohol and selling it at a reduced price. Rather than playing in the luxury market, Siphon stays in its lane, with everything from label costs to bottle shape taken into account, maximising cost-saving measures where possible.

The label is almost entirely hand-drawn, including an illustrated snake motif forming an 'S' wrapped around a barrel as a symbol of drawing out liquid from a vessel. A subtle gloss high-build rose overprints each label and is used throughout branding collateral - a nod to the term 'Sub Rosa', meaning kept strictly confidential and not disclosed to the public - fitting for the trade-focussed brand.