SPARK

BRANDING / STRATEGY / APPLICATIONS

The logo of SPARK with a geometric icon on the left and the word SPARK in bold letters on a beige background.
Yellow box of Spark Furniture branding with black label, and cardboard packaging with the brand name and barcode.
Miniature wooden bench with slatted seat and backrest, placed on a cardboard box with a "SPACE" logo.
Close-up of a packet of Spark brand breath strips with colorful geometric design on white background.
A brochure with an image of a modern building with a geometric design and a purple hue, along with blue text on the right side about urban design and street furniture.
A brochure page with a black background on the left side showing text about outdoor furniture, and on the right side multiple images of benches and outdoor seating in various settings.

Toolbox have worked with Street & Park Furniture for many years, including designing their branding and all applications. We were engaged in conjunction with the Federal Government to undertake a Brand Strategy process which included the recommendation to rename the company. Toolbox were engaged to undertake the re-brand and relaunch of the company and created the name SPARK as a distillation of their former name, but with a more evocative connection the new design focus of the company and its changing business model.

To launch the new SPARK brand to a client base of landscape designers, architects, council purchasing managers and infrastructure focussed people, we decided that something 3 dimensional and interactive would create the best chance of staying on a desk and at least be memorable amongst the sea of “normal” promotional material. This lasercut MDF bench, based on a SPARK standard product is just fun and quirky enough to achieve the desired effect.

Presenting the new SPARK offering to its existing and new client base has been achieved in greater detail through a new brochure which covers the new philosophy, products and capabilities. Toolbox have also helped them create: “The Lab” a dedicated experimental R&D section of their business where the new design focus can be channelled into new product development and exploration of new production methods.

Also included was a brand new website to promote the new focus on design consultation services and custom projects, along with their existing product range of over one hundred items.