STORYTELLERS DISTILLERY

PACKAGING / BRANDING

A glass of sparkling water with strawberries and ice, next to a bottle of Australian dry gin on a red surface against a white background.
Bottles of Australian dry gin on a shelf, with blurred background of more bottles and shelves.
Pink background with text 'GRENACHE SOUR GIN' in bold white letters, repeated in a grid pattern with some layers highlighted.
Design with the words "Tickled Pink Strawberry Gin" in bold white letters on a pink background with a repeated, lighter pink version of the same text in the background.
A stylized illustration of a stack of books with a white bottle in front, with the text "LET THE STORY BEGIN" below.

Bringing the team from Storytellers Distillery’s story to life through beautiful Australian botanicals and handmade spirits, Toolbox was given a brief to visually present the notion of storytelling through spirit, using a simple, elegant visual metaphor of the stack of books, with spines carrying the core product and brand information. Foil and high build gloss details were used throughout, against the ribbed texture stock, reminiscent of pages of text.

The bottle is elegant and distinctive, using Saverglass Oslo Apothek bottle and timber top with the distinctive stripes to the neck label. The first chapter in their anthology of spirits, the Australian Dry Gin features delicate flavours of native strawberry gum and lemon myrtle.